Videographer Makes Digital Walls, Virtual Homes Pop With NVIDIA Omniverse
Helsinki-based Pekka Varis showcases browse-and-buy possibilities of digital art gallery, using NVIDIA Studio drivers, Reallusion and Lightmap software.
In today’s competitive market environment, the body copy of your entry must lead the reader through a series of disarmingly simple thoughts.
Pekka Varis’s artistry has come a long way from his early days as a self-styled “punk activist” who spray painted during the “old school days of hip hop in Finland.”
His freelance video production company Catchline translates complex technology services into attention-snagging, easily digestible video messages or commercials.
A recent project was an animated ad for Artio, an app that brings a global digital art gallery to individual smart devices.
In the commercial, a digital family searches for the perfect piece of art to enliven their new home, visualizing options on the walls in real time. Plus, the parents unpack boxes filled with detailed items, a child plays with block toys, the dog shakes its head and wags its tail — all in a physically accurate way, thanks to Omniverse.
“NVIDIA Omniverse has given me more artistic power and a totally new level of freedom,” Varis said. “It’s a trusty playground where I can bring in quality content and focus on creating designs, visuals, variations — all that fun stuff.”
Vivifying the Videography
The Helsinki-based videographer takes viewers through his creative process in a three-part tutorial that details his recent commercial project, in which Artio helps the digital family make their blank walls pop.